The role of the patient access call center has evolved over the years from a more linear, transactional piece of health care to a now more robust and increasingly valuable part of a health system's approach to optimizing patient access. Tukesha Parks, Director of Ambulatory Access, and Jennifer Hayden, AVP Patient Access, Atrium Health Wake Forest Baptist discussed their access journey and the patterns they have observed with their call center since 2012. Their journey exhibits strategies they have employed and multiple "upgrades" through leadership and staff training to enhance visibility, develop accountability and create greater efficiency.
Parks addressed three "foundational components" that drive the outcome of a patient's experience, including a dedicated staff, a training culture, and measuring success through KPIs (metric reporting and scorecards). Parks relayed, "With a dedicated IAS support in place and a technology roadmap, common issues and understanding where the gaps existed became more visible." For example, cleaning up the work queues, closing the call loop process, and introducing reporting dashboards to track referrals and turnaround times are key areas they have continuously monitored to develop improved patient and provider satisfaction. From 2018-2020, a series of training opportunities for front-line staff leaders were rolled out, as did the "WQ Monitoring Tableau Dashboard" to assist managers with tracking referrals.