This Thursday: Creating Digital Ecosystems that Patients Crave—and that Stand the Test of Time
Creating Digital Ecosystems that Patients Crave—and that Stand the Test of Time
July 13, 2023 | 1-2PM EST
When UNC Health embarked on a journey to create a seamless digital ecosystem, they were eager to drive value through an optimized patient experience. Partnering with Gozio Health, they have built a mobile platform that offers provider search capabilities, appointment scheduling, Virtual Urgent Care 24/7, access to My UNC Chart, GPS-like turn-by-turn navigation, and many other features—all through a single branded app. Used by hundreds of thousands of patients, visitors, and staff, the app has a 71% reuse rate.
This session will provide an overview of UNC Health’s journey to implement a mobile platform with the flexibility to scale and bring together all digital consumer-facing elements. It will also detail innovative approaches to meeting patients where they are to improve access. Finally, presenters will provide an overview of the common reasons mobile apps fail and how to circumvent these obstacles with best practices.
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Speakers