Behavioral Science Applied to Patient Access

Episode 22 of the All Access Pass Podcast is now available! 

The "All-Access Pass to Access" podcast, hosted by Elizabeth Woodcock and brought to you by
the Patient Access Collaborative, explores the application of behavioral science in patient
access. In this episode, Senior Director of Patient Access at UMass Memorial Healthcare, Clara
Doan, shares insights from her work on referral processes – and reflects on the application of
behavioral science to access. Joined by the Patient Access Collaborative’s Senior Director of
Research, Chris Profeta, the discussion highlights key behavioral science concepts, such as the
recency bias, active commitment, deterrence hypothesis, framing effect, and pique technique,
offering valuable strategies for improving patient access. Tune in to learn how these theories can
improve our ability, as healthcare leaders, to improve access.

Listen and subscribe on Apple Podcasts, on Spotify, and on the Podcast page.